The VP Marketplace is a dedicated space where leading Virtual Production vendors and service providers showcase their latest tools, technologies, and workflows. It offers attendees direct access to hardware, software, and expertise shaping current and future VP pipelines. The marketplace is designed for hands-on discovery, informed conversations, and building practical industry connections.
The VP Marketplace is available simultaniously to the Education- and Industry day.
ROE Visual provides a wide range of excellent LED screens, LED walls and LED display products with unrivalled quality. ROE Visual LED products are used for touring, virtual production, broadcast, and fixed installation.
SONY Professional Europe helps creators capture their story, no matter where they are. Its cameras and lenses enable films with rich colours and crisp details, while its latest cloud-based workflows and IP solutions keep teams connected so they can bring stories to life. Whether the creator is a DoP, documentary maker, reporter, or explorer filming a journey, Sony provides the image quality the story needs, plus the workflow and connectivity tools to save, edit, and share it.
Chaos Arena is a cutting-edge real-time ray-tracing solution for in-camera visual effects (ICVFX) on virtual production stages. As a cost-effective and user-friendly alternative to the traditional game engine workflow, Arena opens the door to virtual production for projects of all sizes—whether for small setups or large-scale productions.
At the conference, ZEISS Cinematography will showcase key elements of the CinCraft ecosystem for digital cinematography. Highlights include the latest release of CinCraft Scenario, featuring hybrid camera tracking, which provides tracking with and without markers. The workflow is supported by the best-in-class intuitive, and user-friendly interface. ZEISS will also introduce Virtual Lens Technology—an innovative software that brings real-world lens behavior to digital assets through physically based lens effects. This technology delivers authentic characteristics of a specific lens, such as sharpness, focus fall-off, cat-eye effect, chromatic aberration, distortion, and dirt in VFX, animation, and virtual productions.
ProCare MoCap is the specialist in motion capture solutions in the Benelux. Our high-end applications are used in game development, animation, VFX and virtual production.
IRON Films will demonstrate their Pixel Streaming Service platform currently in development and also looking for early adopters to get feedback before the official launch later this year.
AVENUE (Audiovisual Education and Training Network for European Vocational Excellence) is a European initiative that connects education, industry, and research to strengthen skills and innovation across the audiovisual and immersive media sectors. Funded by Erasmus+, the project focuses on Virtual Production, animation, games, XR, and visual storytelling to better align vocational education with real industry needs and future technologies.
VPSN (Virtual Production Studio Network) is an international alliance of Virtual Production studios committed to collaboration, knowledge sharing, and industry standardisation. The network connects studios across regions to exchange best practices, align workflows, and collectively advance the adoption and maturity of Virtual Production worldwide.
