The VP Marketplace is a dedicated space where leading Virtual Production vendors and service providers showcase their latest tools, technologies, and workflows. It offers attendees direct access to hardware, software, and expertise shaping current and future VP pipelines. The marketplace is designed for hands-on discovery, informed conversations, and building practical industry connections.
The VP Marketplace is available simultaniously to the Education- and Industry day.
ROE Visual provides a wide range of excellent LED screens, LED walls and LED display products with unrivalled quality. ROE Visual LED products are used for touring, virtual production, broadcast, and fixed installation.
SONY Professional Europe helps creators capture their story, no matter where they are. Its cameras and lenses enable films with rich colours and crisp details, while its latest cloud-based workflows and IP solutions keep teams connected so they can bring stories to life. Whether the creator is a DoP, documentary maker, reporter, or explorer filming a journey, Sony provides the image quality the story needs, plus the workflow and connectivity tools to save, edit, and share it.
Chaos Arena is a cutting-edge real-time ray-tracing solution for in-camera visual effects (ICVFX) on virtual production stages. As a cost-effective and user-friendly alternative to the traditional game engine workflow, Arena opens the door to virtual production for projects of all sizes—whether for small setups or large-scale productions.
At the conference, ZEISS Cinematography will showcase key elements of the CinCraft ecosystem for digital cinematography. Highlights include the latest release of CinCraft Scenario, featuring hybrid camera tracking, which provides tracking with and without markers. The workflow is supported by the best-in-class intuitive, and user-friendly interface. ZEISS will also introduce Virtual Lens Technology—an innovative software that brings real-world lens behavior to digital assets through physically based lens effects. This technology delivers authentic characteristics of a specific lens, such as sharpness, focus fall-off, cat-eye effect, chromatic aberration, distortion, and dirt in VFX, animation, and virtual productions.
Canon is a leader in imaging innovation, delivering advanced camera and optical technologies. Our widely renowned Cinema EOS Cameras and lenses are compatible with the Canon VP System (CVPS). CVPS enables accurate and advanced camera/lens metadata to be transmitted directly to the Unreal Engine without the need for calibration or lens encoders. In addition, supported Cinema EOS cameras now feature the OpenLensIO standard, ensuring seamless integration with a wide range of camera tracking and VP workflow solutions. We would love to meet you at our VP Marketplace spot and show the advantages our solutions bring to VP workflows.
ProCare MoCap is the specialist in motion capture solutions in the Benelux. Our high-end applications are used in game development, animation, VFX and virtual production.
IRON Films will demonstrate their Pixel Streaming Service platform currently in development and also looking for early adopters to get feedback before the official launch later this year.
UNSPACE is an Italian provider of virtual production services, real-time technologies and professional training, operating across pre-production, on-set and post-production. With studios and operational hubs in Turin, Milan, Rome and Bari, and active internationally across film, TV, advertising and live entertainment, UNSPACE delivers end-to-end VP workflows, proprietary Unreal Engine tools and educational programs for studios and professionals.
The CLI consolidates the research and development activities of Filmakademie Baden-Württemberg GmbH (FABW) into a centrally embedded research and development department and serves as a key interface between education, applied research, and industry partnerships. The institute emerges from the former research and development department of FABW’s Animationsinstitut and advances its work structurally, conceptually, and strategically. The institute’s research fields include, among others, virtual production methods, extended reality, AI-supported creative and production processes, cross-innovation, new forms of human–machine interaction, as well as sustainable and resource-efficient production models for film, games, and immersive media.
AVENUE (Audiovisual Education and Training Network for European Vocational Excellence) is a European initiative that connects education, industry, and research to strengthen skills and innovation across the audiovisual and immersive media sectors. Funded by Erasmus+, the project focuses on Virtual Production, animation, games, XR, and visual storytelling to better align vocational education with real industry needs and future technologies.
VPSN (Virtual Production Studio Network) is an international alliance of Virtual Production studios committed to collaboration, knowledge sharing, and industry standardisation. The network connects studios across regions to exchange best practices, align workflows, and collectively advance the adoption and maturity of Virtual Production worldwide.
